Whether you’re a fashion industry professional or studying to become a fashion designer, there’s plenty to read about the global industry. You can find trending news, reports, and documents on different fashion shows, fashion design directions, models, and designers themselves.
According to Data USA, over 3,400 people graduated as fashion designers in 2020 in the US alone, with over 2 million professionals working in the industry. To understand fashion and to become a better fashion design student, you need to know the differences among types of writing in fashion. Let’s take a look at what makes these approaches to writing unique and how you can use them to your advantage.
Editorial Fashion Writing
Writing in fashion is commonly associated with editorial writing – remember Carrie Bradshaw. Magazines, periodicals, and online tabloids covering various fashion and lifestyle topics are everywhere you turn – but which ones are the right ones to follow?
- Vogue
- Elle
- Vanity Fair
- Glamour
You can make it a habit to pick up new issues of these and similar fashion design publications, or buy older issues in bulk. The point is for you to familiarize yourself with how their editors and writers craft articles, cover news stories, or interview celebrities. Different editorial publications will have different approaches to writing, so learn to spot the stylistic choices of each one.
Academic Fashion Writing
Fashion design students are required to write academic papers on the industry throughout their studies. Studying fashion design is not unlike studying art or media – research papers, assignments, and exercises are still par for the course. Some of the academic writing types to keep in mind are:
- Essay writing
- Case study writing
- Thesis writing
- Research paper writing
Depending on the course and the topic you need to tackle, you’ll need to adopt the right fashion writing style. You can get cheap essay papers for sale from a reliable writing platform online if you’re short on time or have too much on your plate, however. Learn to differentiate academic writing formats and you’ll succeed in delivering great papers.
Fashion Writing for Social Media
Given how popular social media platforms are, it’s no wonder that the fashion industry has quite a presence there. Global fashion, apparel, and accessory brands use social media to reach new customers or network with other brands in their niche. Different platforms will have different approaches to writing which fit their formats:
- TikTok
In most cases, fashion writing in social media is focused on caption writing. However, fashion industry writers are also often tasked with writing video scripts or short texts for embedding into images. Captions paired with trending hashtags can help individual posts reach a wider audience. You can learn a lot about not only their calls to action but also about which hashtags fashion brands often use to market their posts.
Fashion Writing in Advertisement
Advertisement writing is one of the most challenging types of writing due to its short format, and the fashion industry is no less of a challenge. Advertisers are tasked with writing impactful, memorable calls to action and messages for their target audience with as few words as possible through:
- Posters
- Billboards
- Brochures
- Newspaper ads
Many advertisers see ad writing as a creative exercise and don’t shy away from the challenge. However, junior writers have a tough time distilling their message to only a few words when there’s always so much to say. You can learn a lot from advertorial writing in fashion design by taking a closer look at billboards and posters in your area.
Differentiating the Types of Fashion Writing
Regardless if you’re only a casual fan of the fashion industry or someone with a stake in fashion design, learning about different writing types can be helpful. Fashion is a lifestyle in itself, and engaging in different types of writing about the industry can help you stay in touch with the latest news, trends, and happenings. Over time, you’ll find your favorite news resources and types of fashion writing which suit your affinities as a reader.
Bio: Eric Wyatt is an expert copywriter, social media content writer, and fashion industry aficionado. He is exceptionally versatile when it comes to writing various forms of content for online and print publications, including essays, articles, and studies. In his spare time, Eric tends to his hobbies, and journals, as well as spends time outdoors.