If you are a YouTuber, one of the best ways to make money off your channel is to sell merchandise. Remember that your potential fans might want to get stuff that reminds them of your YouTube channel.
The merchandise could be practically anything. It could be sweaters, headbands, baseball caps, cell phone accessories, toys, even comic books. What’s important is that the merchandise has your YouTube channel’s insignia on it.
Before you start selling your merchandise, you should make sure that your merchandise is of good quality. Remember that your fan base is your most important asset. Without their support, your YouTune channel won’t do very well. As a rule, you should treat them right. You should make sure that your merchandise is worth buying. Here are some tips for selling merchandise for your YouTube channel.
1. The Merchandise Should Match Your YouTube Channel
If you are going to sell merchandise, you should make sure that the stuff matches your YouTube channel’s overall feel. You just can’t choose an item, and stamp your name on it. There has to be a certain significance to the merchandise that you are selling.
For example your YouTube channel has just reached a million subscribers or you have just gone through ten years as a YouTuber, and you want to celebrate it with your fans.
2. Choose The Best Items To Sell
Once you have the right marketing mentality, you should choose what items to sell. Aside from matching your items to your YouTube channel, you should also make sure that the items are not too expensive to mass-produce.
For example, your YouTube channel is a gaming channel, and you want to create customized mobile phone accessories to sell to your fan base, then you should make sure that you check the price for each accessory, and whether or not it is worth mass-producing. Remember to make only a limited number of your merchandise. You don’t want to spend too much on the merchandise, and not have them sell.
If you want to mass-produce mobile phone accessories, you should try out Matchsourcing. The company is one of the top mobile accessories manufacturers in china. The company is capable of providing you access to a myriad of electrical manufacturers in China, at the best prices possible.
3. Create The Right Hype
If you want your merchandise to be desirable to your fan base, you should create as much hype for the merchandise possible. The best way to do this, is to mention your merchandise after every episode. Don’t be too pushy though. Make sure that you create a hype around your merchandise without sounding overeager.
4. Market Your Merchandise
Aside from creating hype for the merchandise, you should make it as easy to purchase as possible. The best way to do this is through your website. Take the time to make ads for your website, and give your fan base detailed instructions on how to purchase your products. You could create easy to see icons on your YouTube website. All your fans need to do is click the icon, and an ordering form is ready for them to fill up. By making the purchasing process easy, you will be able to sell more merchandise in the long run.
5. Reach Out To Various Manufacturers
When it comes to selling your merchandise, it is important that you reach out to the right manufacturers. Remember that you are just selling merchandise that will help you capitalize from your YouTube channel’s influence. It does not make sense to set up an entire manufacturing plant just to make a thousand monogrammed sweaters. When you reach out to manufacturers, you should make sure that they are as trustworthy as possible.
If you need to mass produce specific products such as toys for your YouTube merchandise, you should check out Immould. The company is known for creating top quality molds, and could mass-produce anything in plastic. Make sure that you give them the right specifications. The best thing about working with Immould is that their services are very affordable, and they are highly efficient with fulfilling customer needs.
6. They Should Be Good Quality
The worst thing you could do to your fan base is to sell low-quality products. This will not only damage your brand, but your relationship with your subscribers which is a worse thing to do.
Before you release any merchandise, you should make sure that you check all of them. Whether you are selling sweaters or toys to your fan base, what’s important is that any products you release are in perfect condition. Remember that your fan base is your YouTube channel’s lifeblood, and if you displease them with shabby merchandise, then you might lose them in the long run. If a fan does receive bad merchandise, don’t hesitate to placate them, and send them a new piece of merchandise with your sincere apologies as well.
7. Sell Your Merchandise Through YouTuber Conventions
One of the keys to merchandise is to keep your fan base wanting more, and providing for this need. A great way to do this is to sell your product through YouTube conventions. If you are going to join these conventions, you should make sure that you have the right booths.
Remember that you will need to make your booth stand out, because there will also be a lot of YouTubers at conventions, so you should make sure your fan base could spot your booth right away. If you want top quality booths, you should invest in Aplus. The company creates the best trade show furniture rentals in Las Vegas, and it will help you attract even more fans during the event.
Conclusion
If you are going to sell merchandise for your YouTube channel, you should make sure your content is of the best quality. With these tips, you’ll be able to sell great merchandise for your company.
