In marketing, sometimes a high quality tote bag can say more about your business than a pricey TV commercial ever could. If you own a business, a customized tote bag can allow you to increase your reach and linger in the minds of potential customers long after events and other encounters with your business. (Image Credit: Erik Mclean/Unsplash)
Custom tote bags are being used by businesses around the world to share their message to audiences and grow recognition of their brands. They’ve become common accessories and are carried around for general use, replacing plastics and reducing waste.
Your business can benefit greatly by designing custom bags as promotional items, spreading your brand’s message and enhancing memorability of your business. Let’s explore some of the reasons you should consider using custom tote bags as promotional items.
Millennials Love Green Organizations
Millennials are in their prime and joining the workforce in droves, which likely makes them one of your target audiences. To effectively market to them, you need to know what they’re interested in. One of the interests of millennials is sustainability, as more and more members of this generation have focused on environmental awareness.
Companies, in turn, are making the switch towards greener practices and offering eco-friendly manufacturing solutions, products, and services. Any promotional items used will need to be eco-friendly as well, including reusable tote bags.
The reusable bag shows that your business is focused on their green initiative and taking steps to reduce waste and support sustainable communities.
They’re Budget-Friendly
Tote bags come in many cost-effective options and allow you to purchase items in bulk, saving money on marketing campaigns. This cost-saving venture is ideal for small business, as every dollar counts and needs to be stretched in order to maximize profits while gaining the desired results.
When purchasing bags wholesale, consider how much any additional costs will be when budgeting for your marketing campaign. For example, customized logos and other features can add to the price per unit of your items. However, you don’t want to skimp on quality – reusable bags that cannot be used after one or two uses can negatively affect your brand’s image.
Boost Recognition of Your Brand
Every promotional item that your business hands out should be of high quality if you want to have an impact on potential customers. Promotional tote bags are a good opportunity to increase brand awareness, as they are reused for several months or years and provide you with free advertising.
Tote bags, however, should not be the only way you keep your brand on the minds of your customers. Host events often, make your presence known online on various social media platforms and websites, and hand out other promotional items such as pens and notepads with your company logo printed on them.
Reduce Waste
Even if your business is not looking to appeal to the millennial generation, there is no denying that the amount of waste produced is cut down dramatically with the use of reusable bags.
Eco-friendly bags can help spread awareness about the importance of sustainability and reducing waste throughout the community, helping the environment recover and thrive. By using reusable bags, households can reduce the number of plastic bags used each year by hundreds.
Reducing plastic use also helps the ocean and its inhabitants, as plastic waste and pollution is responsible for the deaths of hundreds of thousands of marine animals every year. For this reason and many others, foregoing plastic bags for reusable ones has become more popular.
Make a Statement
In the past, many people used tote bags for specific reasons, but now they are viewed as more of a part of your ensemble than a simple shopping bag. They’re practical, but they can also be considered stylish. If someone likes your brand or its message, they will wear the tote bag as an accessory and ensure that your message is spread.
You can even go a step further and design bags to be worn as an accessory, increasing the chance that your audience will don the totes when they go out and do errands or participate in activities. That way, you get the most out of your investment and your custom totes perform as well as you want them to.
If you’ve been wondering how you can spread the word about your business, custom tote bags are one great option. These bags are cost-effective and can be bought in bulk, so you save money when making large purchases. They’re eco-friendly and reusable, which appeals to millennials as well as other target audiences.