Entrepreneurs in Los Angeles seeking to participate in this intensely competitive market frequently have difficulties with digital marketing campaigns, most notably in determining which technology to utilize and focus on. There are numerous sources of internet traffic available, and many business owners are unsure which one would perform best for their particular type of business and will produce positive results.
Most company owners, particularly those of small and medium-sized organizations, lack giant multinational corporations’ marketing and promotion capabilities and will automatically choose the least expensive option. That is why most of them opt to engage the services of a Los Angeles SEO to help them increase their web presence and, subsequently, boost their sales. However, is SEO truly beneficial to your business? Is it worthwhile to commit your money, time, and effort?
To make an informed decision about whether to prioritize Los Angeles SEO to help you with your primary digital marketing channel, it is best to examine all of the advantages and disadvantages first. This article will give an in-depth examination of the benefits and drawbacks of SEO as a reference to assist business owners in making an informed decision regarding the digital marketing campaign.
The Pros of having a Los Angeles SEO to Promote Your Business
- An SEO can help generate a consistent stream of targeted and free traffic.
Have you ever asked how many Google searches are conducted annually, monthly, or daily? According to sources, this search engine processed over 2.2 trillion searches for just an entire year. That equates to around 5,922,000,000 queries every day. SEO can assist you in tapping into this massive amount of continuous, accessible, and focused traffic.
“Free” in the sense that you are not directly charged with traffic and traffic generation in the same way that people are charged when they use paid advertising channels. Your cost will be significantly reduced if you undertake all other SEO efforts, such as content generation and link building.
- SEO increases your business’s exposure to people in need of a solution
One of the primary reasons people are using the internet, specifically search engines like Google, is to look for an immediate answer to a problem, issue, or concern. As they search for an answer or a solution, website visitors click on numerous links they will see on the internet, 70% of which comes from organic search engine results. Once SERPs (Search Engine Results Pages) have been returned, approximately 40% of visitors will click on the first item on the list, while 70% to 80% will disregard paid listings in favor of the organic results.
- An SEO can generate traffic which has a high possibility of converting it.
According to a journal, leads generated by an SEO can have a closure rate of up to 14.6 percent, which is significantly higher than the 1.7 percent close rate generated by print advertising or email marketing. Depending on their industrial specialization, internet visitors exhibit a range of behaviors regarding which section of the search results they will most likely click, which can significantly impact conversion.
For instance, users in industries such as banking, insurance, airlines, and broadcast media are more likely to click on the first three search results than users in the computer and electronics niche. This will give you an idea of how critical it can be to rank in SERPs if a company wants to get a significant volume of target conversion and click generated.
- An SEO can boost your business’s growth.
The internet is such a vast place. Thus, a vital part of business sustainability in this market is establishing a solid online presence through your website and other social media channels. Los Angeles SEO is quite essential for establishing a solid online presence. It increases your company’s exposure to up to 59% of people who use a search engine such as Google to search for a local brand and business.
Without an online presence, your prospective customers will most likely never discover your business. With a Los Angeles SEO’s assistance, they can prevent this from happening and provide you with a significant online presence that promotes business growth.
- SEO gives you the opportunity to become the authority in your niche.
A solid online presence and high-quality content on your website will help you get favorable search engine ranking positions for your keywords. After achieving a high position, you will position yourself to become the authority in your niche, earning the confidence of your targeted consumers and increasing your chances of conversion as leads and sales.
The Cons of Hiring a Los Angeles SEO for Your Business
- Results may take time.
Definitely, one of the most notable disadvantages in using Los Angeles SEO for your business is its relatively slow time frame in generating tangible outcomes. Success in digital marketing requires more than building a website; it requires establishing a stronghold and presence in search engines. The process begins with search engines indexing your information, which might take several hours, days, or even weeks. If you desire or require speedy results from your marketing, a Los Angeles SEO may not be the best option.
- It would take a long period to produce a Return on Investment.
If it needs a long period to see significant results from your SEO campaigns, it would also require a long time to see a positive Return on Investment (ROI) from your efforts. This may not be advantageous for small enterprises that require significant earnings in the short term to serve as a revolving fund to support their operations.
- A Los Angeles SEO would require a significant investment in order to vie in a competitive niche.
Unless you incorporate all aspects of your SEO campaign, such as link building and content production, SEO is not a completely “free” digital marketing tool. Suppose you truly want to achieve meaningful results from all of your marketing efforts; in that case, you will almost certainly wind up asking and engaging external aid to create your organic links or other SEO marketing tasks. This is especially true if you operate in or market to a highly competitive niche.
- There is no assurance of success.
Attaining a top rank on search engine results pages is one of the most critical goals you should set for your SEO. Being on the first page of a search result is critical, as 75% of search visitors will likely rarely scroll past the first page and will ignore the following pages. SEO does not ensure that your website will appear in the first pages of search results for your chosen keywords.