Taking Business to the Next Level
We get up close and personal with Grant Cardone is a name that resonates with ambition, wealth-building, and high-level success. As a real estate mogul, business strategist, and marketing expert, he has built a business empire that continues to inspire millions. His journey as a successful entrepreneur overcoming financial struggles showcases the power of persistence, strategic thinking, and an unbreakable mindset.
From humble beginnings in Louisiana to becoming one of the most influential voices in business today, Grant has inspired millions to think bigger, take massive action, and achieve financial freedom. In this interview, we will dive into his journey, his insights on success, and his latest initiative, 10X California, aimed at empowering citizens to reclaim their state.
Get ready to be motivated and challenged as Grant shares his wisdom on business, mindset, and making an impact.
The Journey to Success
Grant Cardone started with humble beginnings. Early in life, he faced setbacks, including financial struggles and personal challenges. However, he refused to let adversity define his future. Instead, he developed a relentless work ethic that led him to dominate multiple industries. Today, he is known worldwide for his business acumen and ability to turn challenges into opportunities.
His approach to success is rooted in the 10X Rule, a concept he developed to push individuals beyond their limits. This philosophy encourages people to set goals ten times higher than their original targets and take massive action to achieve them. As a result, Cardone has transformed thousands of lives by teaching them how to think bigger and work smarter.
LISTEN TO THE PODCAST INTERVIEW NOW
Beverly Hills Magazine: Grant, welcome! It’s such an honor to spend some time with you. You have built quite an impressive empire. Looking back, what was the biggest turning point in your career?
Grant Cardone: Oh my God, there have been so many. There was not just one single moment. I grew up in Louisiana, raised by a single mother with five kids. My dad had worked hard to get us into the middle class, but when he passed away suddenly, the income stopped. That experience shaped my understanding of financial security—or the lack of it.
Beverly Hills Magazine: That’s powerful. It’s true that the middle class is under constant financial pressure. The recent fires in California have also displaced thousands of homeowners, many of whom thought they were secure.
Grant Cardone: Exactly. They thought they had made it—until they realized they hadn’t. These are some of the highest earners in the country, and overnight, their homes were gone, their kids had no schools to go to, and their entire lives were turned upside down. That’s the tragedy of the middle class.
Beverly Hills Magazine: That’s heartbreaking. But I believe, as a Christian, that even in our struggles, God is sovereign, and He works all things for good, even when we don’t understand it in the moment.
Grant Cardone: Absolutely. When COVID hit and everyone was panicking, I told people, “Everything is going to make us better, stronger, more faithful, more persistent.” Every setback I have faced in my life ended up being a setup for something greater—but in the moment, it never feels that way.
Beverly Hills Magazine: Many entrepreneurs struggle in the early years of business, especially with today’s economy. What advice would you give to someone facing setbacks but still striving for the American dream?
Grant Cardone: First, do not quit. There is no final destination where you’ve “made it.” That’s an illusion. The goal should always be to keep growing and improving. God has given us all potential, and with that comes a responsibility to use it. Even when I was broke—financially, emotionally, and mentally—I still had the will to do just a little bit better each day. That’s what keeps you in the fight.
Beverly Hills Magazine: You talk a lot about mindset. How has your mindset evolved over the years, and what habits do you practice to stay focused?
Grant Cardone: People see me as a positive person, but I actually tend to prepare for the worst. It keeps me sharp. There are real threats in the world—whether financial, political, or social. I don’t believe in sugarcoating reality. Spiritually aware people need to acknowledge that evil exists, setbacks happen, and challenges are real.
Beverly Hills Magazine: I completely agree. We live in a fallen world, and our only defense is a strong relationship with God.
Grant Cardone: Exactly. And evil doesn’t always look like what people expect. It’s not just about monsters or criminals—it’s discouragement, corruption, and bad leadership. It’s politicians failing their people, refusing to implement basic solutions, like putting electrical lines underground to prevent fires.
Beverly Hills Magazine: That brings us to your latest initiative—10X California. Tell us about it and what inspired you to launch this movement.
Grant Cardone: I saw what was happening in California—the wildfires, homelessness, failing infrastructure, and corrupt leadership—and I knew I had to do something. 10X California is about awakening people and inspiring action. We’re rallying citizens to reclaim their communities and demand real change.
Beverly Hills Magazine: It’s inspiring to see you taking a stand. You’re challenging the status quo and refusing to accept mediocrity.
Grant Cardone: That’s right. California is one of the most valuable states in the country, but for years, we’ve been pushing out the hardworking, taxpaying citizens while allowing others to drain resources. It’s time to reverse that.
Beverly Hills Magazine: You’re holding a rally in Los Angeles. Where can people learn more about 10X California and how to get involved?
Grant Cardone: They can visit 10xCalifornia.com to stay updated. We’re bringing people together, brainstorming solutions, and taking action. It’s time to stand up for what’s right.
Beverly Hills Magazine: Grant, this has been an incredible conversation. Thank you for sharing your insights and your mission.
Grant Cardone: Thank you! I appreciate the opportunity to spread the message. God bless your audience.
Real Estate Mogul with a Billion-Dollar Portfolio
Grant Cardone is a true real estate mogul, owning and managing over $4 billion in assets. His real estate investment firm, Cardone Capital, specializes in multifamily properties, allowing everyday investors to participate in lucrative deals. His ability to identify prime opportunities and maximize returns has made him a leading authority in the industry.
Unlike many investors, he focuses on long-term value rather than short-term gains. He believes in buying high-quality properties in strong markets and holding onto them for sustainable wealth. His real estate success has proven that with the right strategy, anyone can build financial freedom through property investments.
A Successful Entrepreneur Who Leads by Example
Beyond real estate, Cardone has built multiple successful companies, including sales training programs, business consulting, and media ventures. As a successful entrepreneur, he emphasizes the importance of sales, branding, and mindset in growing a business. His books, online courses, and live events provide aspiring business leaders with the tools they need to achieve extraordinary success.
His annual 10X Growth Conference attracts thousands of attendees from around the world. This event features top business leaders, innovators, and influencers who share valuable insights on scaling businesses, mastering sales, and dominating the marketplace.
Marketing Expert Who Understands Influence
Cardone is also a marketing expert who understands the power of influence. He leverages social media, digital platforms, and personal branding to reach millions of people daily. His bold messaging and direct approach make him one of the most recognized figures in business today.
He teaches entrepreneurs how to use attention as a currency. According to Cardone, obscurity is the biggest challenge in business. By consistently promoting products, services, and personal brands, businesses can create massive success. His marketing strategies have helped countless entrepreneurs and business leaders grow their brands and increase revenue.
The 10X California Initiative: Transforming Business in the Golden State
Recently, Cardone launched 10X California, an initiative aimed at revitalizing businesses and boosting economic growth in the state. He believes California has immense potential but needs strong leadership to overcome its challenges. Through this movement, he is helping business owners scale, create jobs, and drive economic prosperity.
This initiative offers mentorship, investment opportunities, and community support for entrepreneurs looking to thrive in California’s competitive market. By applying his 10X principles, he aims to transform the state into a powerhouse for innovation and business success.
Final Thoughts: A Legacy of Success and Impact
Grant Cardone continues to prove that success is achievable with the right mindset and strategies. As a billionaire entrepreneur, he has built a legacy that will inspire future generations. His teachings, investments, and leadership show that anyone willing to take massive action can achieve extraordinary results.
For those looking to scale their businesses, improve sales skills, or invest in real estate, Cardone’s proven strategies offer a roadmap to financial freedom. His story serves as a powerful reminder that with determination, smart decision-making, and relentless action, success is within reach.