Founded in 2005, Minnie Rose delivers the sophistication of the global jet set with their luxury collection that offers cashmere, cotton and knits separates. Designed by iconic fashion insider, Lisa Shaller-Goldberg was the driving force behind iconic 90’s and 2000’s brands Juicy Couture, Camp Beverly Hills, Ugg Australia, True Religion, and Hard Candy. Minnie Rose is named as a tribute to Lisa’s wild-spirited grandmothers who were a perpetual source of love, comfort and support.
This luxurious Minnie Rose collection features ponchos, shawls, fringy cardigans and skirts that are made from cozy and luxurious cotton or cashmere. Celebrity fans include the Duchess of Cambridge Kate Middleton, Selma Blair, Jennifer Garner, Eva Longoria, Giuliana Rancic, Alessandra Ambrosio, Lisa Rinna, January Jones, Oprah Winfrey, Vanessa Hudgens and Christie Brinkley. Items can be purchased at minnierose.com and retails from $86 – $750.
The entrepreneur fashion designer is no stranger to building brands and turning them into a global success. At 28, the energetic Shaller created Simply Chic, a sales showroom that worked with celebrity designers including Shoshana Lonstein, Sofia Coppola, Mandy Moore, Justine Bateman, and Gail Elliot. When Lisa brought the Juicy Couture line from the west coast to the east coast to her Simply Chic showroom, it was simply a T-shirt line trying to compete with Michael Stars. It was Lisa’s drive, contacts and quick wit that got the Juicy t-shirts into stores that were resistant to bringing in a new line of T-shirts. After getting the t-shirts into the stores, Lisa designed the world famous track suit that she convinced the Juicy girls to offer –first in terry cloth and later in velour. It was that tracksuit that made Juicy Couture the worldwide success is was known for and worn by every celebrity under the sun.
Noticing a huge opportunity in the Women’s fashion market, Lisa was not thrilled with the limited options in the market for sophisticated and multi-purpose luxury clothing that were available. Lisa left her comfort zone of sales and brand building in 2006 and launched Minnie Rose. Armed with her years of experience and proven track record for spotting trends, she started designing cashmere pieces that seamlessly blended into any woman’s wardrobe, regardless of shape, size or age. The brand has garnered a cult following. Now, a multi-million-dollar business sold in over 800 stores, celebrity fans include the Duchess of Cambridge Kate Middleton, Selma Blair, Jennifer Garner, Eva Longoria, Guilana Rancic, Alessandra Ambrosio, January Jones, Oprah Winfrey, Vanessa Hudgens, Christie Brinkley and more.
