How to Make Your Hotel Business Stand Out
With the various types of accommodations on offer to travellers nowadays, the hotel industry must come up with creative strategies for attracting guests. Even with the long-standing bed and breakfasts, hostels, and Airbnb options offering travellers cheaper alternatives to pricey hotels, hoteliers can still remain competitive in an industry that keeps evolving.
Beyond just making sure there are enough towels and other hospitality supplies available, hoteliers can really make their clients’ stay a wonderful experience with a few simple touches. Creative ideas such as all-inclusive packaging and other gimmicks have made travel much more convenient and inexpensive. However, today’s hoteliers can really take advantage of the many resources available to improve the traveller’s experience.
Keep reading for some great ideas you can use to ensure your accommodation stands head and shoulders above the rest.
Marketing And Advertising Through A Virtual Tour
Skip the hard copy brochures, and instead opt for marketing and advertising scheme that can really showcase your hotel. One of the best ways to provide a real-time picture of your hotel is to give customers a virtual tour of the place. By placing your hotel online for people to view, they have a better idea of the condition of the accommodations. Customers can simply click onto your site to view the many packages your hotel offers, and this presents to the public the hotel is fitted out with current technology.
Making technology available for travellers on a twenty-four basis is at the top of the list. If trying to attract business professionals and entrepreneurs as well as tourists, think about including free Wi-Fi as a part of your hotel package. Free internet service is a great draw for professionals who need internet access to work at any time of the day or night. Moreover, people who are just travelling for diversion will appreciate being able to access the internet conveniently and at no cost.
Attract And Promote Local Artists
Most hotels contain conference and meeting rooms. Use these rooms as an opportunity to bring culture to your hotel. Guests appreciate being able to see local talent, whether they are musicians, painters, and writers. These rooms could be used to hold conferences (writers and songwriters) that are of interest to everyone in the community, not just customers.
Get Creative With Coworking
If you want to target business men and women, think about how to employ coworking into your management agenda. Currently, places in the Asian market like Hong Kong, Singapore, and Thailand have found success by either providing accommodations to coworking professionals or by including coworking as a part of hotel accommodations (the coworking office is in the hotel). These coworking arrangements have met with much success for professionals who need long term-accommodations in the city. Of course, Australian hoteliers will have to put their spin on it, but it is a wonderful way to stand out from the crowd, especially with the business community.
There is nothing that takes the place of customer service. The types of experiences that are memorable for those who stay in hotels relate directly to the reception they receive from staff. Staff members who are more than just friendly but go the extra step to make guests feel comfortable and welcome can go a long way in making your hotel stand out from the rest.
When training staff members, consider hiring professionals to illustrate best practices in customer service. Encourage staff members to anticipate the customer’s needs. Conversely, prepare them to deal with testy customers. Ultimately, if your customers can leave your establishment feeling great about their stay, you have done your job.
Head And Shoulders Above The Rest
The hospitality industry is one that relies heavily on making customers happy. For hoteliers, even small changes can make a huge difference in the experience a customer has and their perspective of your hotel. By making customer service a priority and finding other ways to improve the experience, your hotel is not only competitive, but it can make an ordinary experience outstanding.