All organizations that sell tech or complex products allow customer training as a part of their buyer’s journey. The training you provide to your customers to understand your software or products in a better way is called customer training.
As a leader, there may be many instances where your customers are confused about your products and how to use them to achieve their goals. Different training practices are available for different industries on the LMS (learning management system) platform, also called the customer training platform.
A fast-growing tech company offers customer training options to help customers maximize their products’ utilization. It improves relationships with them and increases profitability, retention, and branding. So, as a leader, what to look for in an LMS that you can use for training your customers? There are some key attributes you should always consider before choosing an LMS.
User Experience
Every application used by customers must have a good user experience (UX) for the customers to continue using these applications. A bad UX will make the customer experience troublesome, and eventually, they will stop using it.
UX is a crucial factor when choosing an LMS for your customer training purpose. Your employees will be trained to use any system because they have to, but it does not apply to customers. A good customer experience LMS is mandatory in their case. Think from a learner’s perspective and try navigating the content of this system; you will have a clear understanding.
Customization Facilities
Every LMS has its own features and is different when it comes to customization. The level of customization depends on the efforts required to do so. A traditional LMS does not allow much customization and hence is a closed system.
Traditional learning is limited to what was created by the organization. You should be able to change some parts of the content or have some control over the look and feel of LMS. This system has to be flexible enough to change some settings requirements. It should be able to share information in any length and format rather than limited to traditional courses on LMS.
Control and Search Functions
Modern LMS has allowed controlling the content the customers are looking for and trust in the results. It will enable your customers to manage their learning and choose their courses. It also gives recommendations for courses and increases understanding.
Every LMS has a search bar to find any piece of information. However, the search features should have basic needed features. You might think to ask some valid questions, like does the search bar also have a keyword-based search? Does it understand synonyms or different spellings? Does it recommend any algorithm course? All these questions are essential for the search options of an LMS.
Learning Flexibility
Each customer training platform has courses curated easily and simply. These courses have lessons organized in learning paths. Customers can learn from different paths and choose their lessons based on their skill set. However, there should be flexibility and adaptability in the way of learning.
A learning management system is a management software built for many purposes, but a customer training learning platform is meant to educate, provide knowledge, and build relationships with customers.
