Social media marketing is the most popular marketing strategy of the new age. Almost every and any type of business are utilizing the potential of social marketing in order to attract more customers and increase their sales.
When it comes to social media marketing, along with a lot of other social media platforms, Instagram also comes into the limelight. In the last few years, Instagram has really become a critical piece of the marketing puzzle.
You might not know. A lot of your potential customers are waiting on Instagram to follow you and learn a lot about your brand. Here, in this article, we will talk about Instagram marketing. Let’s start with the basic knowledge about Instagram marketing.
What Is Instagram Marketing?
Instagram marketing is simply a particular marketing strategy businesses do by utilizing the Instagram platform. Around 90% of Instagram’s 1 billion users follow at least one business account. When you are getting the opportunity to represent your business to this huge number of customers, we think you should grab the opportunity.
In order to promote and market your brand, there will never be a scarcity of ways. You need to take the first step by creating a complete strategy for Instagram marketing. Things have become a little changed now in the last couple of years.
Improve Your Instagram Marketing Strategy
When you are creating or thinking of improving your Instagram marketing strategy, there are a lot of things you need to consider in 2022. After all, this amazing platform has just released Reels and already has Instagram Live, IGTV, Stories, Advertising, feed posts.
So, let’s have a look at all those necessary strategies you need to think of.
Strategy 1: Use The New Collab Feature
The new collab feature that Instagram has launched is actually a great tool to use for different types of businesses. With the collaboration features, you can actually take Influencer marketing to another level.
You can tap into new audiences more directly by collaborating with other users. Each collaborator shows a collaborator as a new author and gives them the option of sharing the posts immediately.
Strategy 2: Pair Giveaways With Influencers
Everyone now knows about the potential of giveaways on Instagram. Studies have found that giveaways can assist in growing the followers of an account up to 70% faster. It also includes 3.5 times more likes and 64 times more comments than the usual posts.
When you partner with an influencer, you are actually broadening your reach even further. The influencer marketing industry is continuously growing. It is being estimated that by the end of 2022, it will become a $13.8 billion dollar industry.
Strategy 3: Include More User-generated Content
The way influencers can assist you in increasing the legitimacy of your brand, UGC, or user-generated content also can do that.
UGC usually comes with a similar output as an influencer post, where you ask the collaborator who aligns with your target market in order to offer content that looks more natural than usual advertising.
Strategy 4: Listen To Your Audience
When you are not going to listen to your audience, there is simply no point in opting for social media marketing. Do not even think about underestimating the value of listening to your audience and asking questions.
It is indeed a great way to communicate with your audience and build brand awareness. An easy way to do it is through polls. Stories are another thing to consider. Around 58% of the users have already stated that they get more interested in a product when they see it in the story.
Strategy 5: Offer Recurring Value
Always remember people on Instagram do not always prefer those brands that only increase sales. Users are more into getting some value, llike knowledge, entertainment, or incentives.
You always want your audience to have some reason to engage with your content on a regular basis. It can be anything from weekly themed giveaways, useful tips and tricks, behind-the-scenes videos.
Improve Your Instagram Marketing Strategy
We believe after reading this article, you will be able to develop and enhance strategic planning for your brand when you are thinking about Instagram marketing. You have to ensure that you are utilizing the potential of every tool this platform has.