How do you make your hospitality establishment stand out when people can go online and find so many options in your city? It’s a question that many hoteliers and hospitality business owners have asked in recent years. One possible solution is to make inspiring video ads using an online video editor.
Creating an inspiring video ad doesn’t mean that you have to bring viewers to tears. Instead, you want to urge them to travel. You want them to develop a desire to stay in your hotel and experience what it’s like.
How do you create videos that have that kind of effect on people? Following the tips detailed in this article should prove quite helpful for your hospitality business. Keep them in mind the next time you make a video.
Give Your Potential Guests an Honest Look at Your Hotel Using an Online Video Editor
The first thing to do if you want to draw in more guests is to provide an honest and in-depth look at your establishment.
Speak to your target guests directly and give them an honest view of your hotel’s features. Don’t make any false claims in the video. Offer them a preview of what they’ll find when they visit and set their expectations properly.
Disappointment can ruin any kind of experience for people. You don’t want to hype up your hotel in the minds of your guests and then fail to deliver.
This doesn’t mean you should avoid showcasing your hotel altogether. It’s more about creating a video that clearly defines what features your hotel can provide. Be as detailed as you can be so your target guests can get the full picture.
Potential guests will be able to tell right away that you’re not overhyping your hotel and that’s a good thing. They can focus on the detailed video you created and better understand the features that set your hotel apart.
Offer Your Target Guests a Virtual Tour Using an Online Video Editor
So, how do you offer your target guests an in-depth look at your hotel? One option to consider is the virtual tour.
Virtual tours have become more widely used in recent years. There is a clear desire on the part of guests to learn more about establishments before they visit. The virtual tours help guests obtain what they’re looking for.
The great thing about virtual tours is they offer a fresh perspective. They give viewers that sense that they are actually inside the establishment and experiencing it in person.
As the content creator, you can also take advantage of the tour format to better educate those interested in your hotel. Share stories about the hotel and touch on its history. The viewers may feel the urge to stay there once they learn the story behind it.
You should also look into creating multiple virtual tours using your preferred online video editor. Update the content of the virtual tour as you introduce more features to your hotel. Give your potential guests an always up-to-date look at your hotel so they are enticed to stay there even more.
Partner with Guests to Create Promotional Content
Hotel owners may not be aware of all the golden promotional opportunities that are waiting for them. For example, you can create a promotional video using content provided by other people.
We’re not talking about stealing content here. Instead, we recommend partnering with some of your guests to create promotional videos for your hotel.
It’s not uncommon at all to see guests filming videos in hotel lobbies and other common areas. They want to record their stay in your hotel. When they upload those videos, they will provide a boost to your business.
What you can do as the owner of the establishment is to assist those content creators better. Set up some small areas in your hotel where guests can film easily. Give them a great view to work with so their viewers will see one of the standout features of your hotel.
You can also ask your guests if they would be interested in sharing their videos on your business’s social media profiles. Populate your feed with user-created content. Show that your hotel is all about allowing guests to have fun.
Another thing you can do is create a compilation featuring the best moments from user-submitted videos. Create the compilation using your online video editor and produce a terrific piece of promotional content for your hotel.
Introduce Your Target Guests to the Hotel Staff
Few people know your hotel better than the people who work there every day. Knowing that, don’t forget to feature them in the content you put out using your preferred online video maker.
Run a series where members of the hotel staff can talk about their experiences at the hotel. Give them an opportunity to highlight what they like about their job. Introduce your target guests to the people who have made your hotel what it is today.
Aside from generating some buzz for your hotel, those videos focused on individual members of your staff will accomplish something else. Those videos will also effectively humanize your brand and showcase it in a different light. Guests will be drawn more to your hotel once they get to know the people there.
Use an online video editor to introduce guests to your hotel staff and boost interest in your hospitality business in the process.
Post Videos on Your Hotel’s Social Media Profiles Regularly
The last tip we want to provide touches on posting habits. Many hospitality businesses just leave their social media accounts to stagnate. They may post something every once in a while, but that’s it. They don’t even take the time to interact with other users on the platform.
Business owners who want to optimize their online video editor creations need to post regularly. Post frequently and ensure that your latest videos will always show up in the feeds of your followers. Create that lasting impression so your followers will remember to stay in your hotel whenever they’re in the area.
Parting Words
An online video editor can be an incredibly helpful tool for promoting your hotel. Or at least that’s the case if you use it well. Try out the tips we’ve detailed here and see what benefits they yield for your hospitality business.
