Bars are one of the places where people converge to usually try and lighten up their mood from exhausting and bad days. Some go to celebrate, loosen up, and meet with other people. Customers see and try to experience the fun side, and sometimes they can be difficult to please. Unfortunately, it can be very simple for them to have a sudden change of heart that can cause problems to bar owners. (Image Credits: Elevate/Pexels)
This type of business can cash in a lot of money, especially when you manage it properly, that is why a lot of people are venturing to start their bar. If you are one of them and you are thinking of starting and owning a bar for a business, or if you already have one there will always be some problems that you might encounter. Like, is your bar losing a few customers, and you are racing to look for a few ideas that can make things work for the better? Or if you are starting fresh, trying to find bits of advice, or searching for inspirations on how to launch your newly opened bar successfully, then here are seven excellent suggestions to avoid losing and to attract larger customers.
1. Advertising
Advertising is one of the most essential steps in gaining a favorable number of customers. This action will involve a lot of brainstorming concerning your approach to get your ideal result. This will also help you reach a wider audience and attract them towards your business. To help you get a jump start with your ads, you need to keep in mind the main and important things that you want to inform and share about your bar. Highlight the best things your bar can offer and try to pique their interests.
2. Refurbish
Choosing the right furniture and layout of your bar is going to make an impact on the customer. Although this development will cost you, it will surely get your bar running smoothly. Once you decide to start refurbishing, take into accordance the types of furniture that you’ll use. If you are located in any part of Oceania, bar and pub owners would always recommend buying furniture from Wellington, New Zealand, because they offer quality furniture for affordable prices. Also, take note of the places and fixtures that require repair. Repaint walls according to the theme of your bar, update, and make your signages eye-catching. You can also take your chances and try to change your theme into something that is currently trending.
3. Menu
Delicious food and a wide variety of drinks can greatly benefit your establishment. Learning and serving combinations of good food and drinks will keep your customers hungering for more. Strategically plan your menu and put up a list that is suitable for a bar. A great set of a menu that contains variations of food and drink combo that fit well together can impress your customer’s taste.
4. Service
Service is one of the most critical elements in attracting your customers. You should have a responsive team of staff that will keep an eye on the needs and concerns of your customers. Slow service will turn away your customers for good as well as having a lousy one. Make sure to always keep your customers happy and satisfied because they are the ones helping your business run.
5. Management
Management is very important, especially in handling the staff. You need to make sure to have enough staff that can attend to your customers. It is advisable to train your staff into giving customers satisfactory service and to work independently without constant supervision. This training can help them become reliable and work more effectively.
6. Events
Conducting different special events will keep your customers interested. Take into account what is currently trending and try to base your theme event in accordance. Conducting spontaneous events or parties will give your customers something to look forward to and to keep them excited. This will also help you in furthering your customers’ range.
7. Discounts
A lot of people are enticed with discounted signs. Discount prices often give people the impression that they are getting a great deal at a low price. Promo discounts can also serve as a way to make people glance and be curious about your bar. This also serves as a trap for people who are fond of getting their drinks and food at a low price.
Owning a bar or a club is something to be proud of, but it is not always an easy task. These establishments are unarguably one of the hardest to manage, but in trying to follow and absorbing these pointers, maybe you will never have to concern yourself with losing customers and albeit gain more.