No matter how great your products are, if your target market is not aware that it exists, then you won’t be able to generate a decent sum from it. For this reason, you should exert the effort to promote your products through compelling promotional materials. This article lists down some of the most useful tips that you can do to shoot a perfect company promotional material.
Set up your background.
One of the primary things that you can do to shoot a perfect company promotional material is to set up your background. Rest assured that there is always the option for you to seek the advice of seasoned animators from a reputable animation studio to have a good idea of which background is most suitable for your product. With the right background, the entire editing process will be simpler.
Experiment with your smartphone camera.
While it is a common notion that you have to have a DSLR to come up with perfect shots, you can always experiment with the camera built-in on your smartphone, particularly if you are already using a new model. Over the years, smartphone cameras have been innovated to allow users to optimize their shots. This will prove to be beneficial in your product shoots, you just have to explore how to use it.
Use a tripod.
The use of a tripod is important because it will pave the way for consistency, stability, and focus. In this way, you will reduce the likelihood of generating blurry photos like you would when you are holding your camera with bare hands. If you don’t have the budget for a tripod, you can always improvise to keep your camera fixed.
Learn about lighting.
There are a couple of lighting options that you can consider to come up with compelling product photos. In this case, you can choose between natural light or studio light. The former proves to be more beneficial when you are on a budget while the latter will allow you to have more control over the entire shooting process.
Try different modes to highlight the product.
To emphasize the product you are shooting, you can also try to use different modes such as the sweep or portrait modes. If you have a white background, you can use the sweep mode. On the other hand, use the portrait mode for a real-world background. This will give your product more depth and emphasis.
Don’t forget post-processing.
Finally, you should not forget post-processing because retouching your images after the shoot will give them a polished look. With post-processing, you will be able to make a multitude of flaws disappear. Rest assured that there are various image editing software and tools to do this.
To shoot a perfect company promotional material, you have to have a compelling background. You can always experiment with your smartphone camera but make sure to use a tripod and learn about lighting. You can also try different modes to highlight your product but don’t forget post-processing. All these will help you come up with compelling promotional materials that you can use to pique the interest of your target market.
