Although search engines like Google stand with the fact that social media activity has a minimal effect on your SEO, social media has some indirect benefits that can boost your search results rankings. Not only is the narrative true to search engines, but most companies also look at SEO (Search Engine Optimization) and social media as different entities. Truthfully, there is a great relationship between social media and SEO.
There are different ways in which social media can impact your SEO. When your social media is highly active, it can drive traffic to your website. Since social media can easily expose your web content to the masses, it can help to rank your website higher. When this happens, content creators will backlink to your content.
DiamondLinks suggest that if you ignore how social media can boost your SEO efforts, you are going to miss an opportunity to improve your digital campaigns which can help to drive up sales of your company.
SERP’s (Search Engine Results Pages) and social media profiles
When your business’ social media presence is active, your social media profiles will usually show up in the SERPs. You can try it. If you open an incognito tab and search for let’s say, Coke, you will see Coke’s primary website, its Facebook profile and Twitter profile on the front page.
That is one way DiamondLinks suggests to dominate SERPs branded searches. Instead of only having your website appear on the search results, you can also have your social media profiles. Don’t just go ahead and create social media profiles and leave them out to dry, you need to optimize the content of your website and your social media profiles for branded searches. Place your name and other relevant business information in your social media description for it to be ranked top in branded SERPs.
Target an audience using social media
You need to have constant engagement with your customers on social media for your online profiles to have an impact on the SEO of your website. Users of social media won’t click on the profile posting links unless there is a good reason to do that. To get to that level, you need to engage with them to the point that they are interested in your content so that they can transition to your website. Once they get to your website, it is very hard for them to stay for a longer time.
There are two ways this will improve your SEO:
- An active social media profile can triple your website’s traffic in a single day. Although a lot of debate revolves around the effect of the website traffic on SEO, social media is another way of attracting customers to your website.
- You will reduce the bounce rate of your website- the frequency of people who visit only one page of your website before they leave.
Your rankings and Google Plus
Google Plus is not a popular social media site, but it is important for SEO. For the users who have active Google Plus accounts, they can get personalized results during searches. This comes from the +1 activity in your circles. Individual users of Google Plus will have personalized rankings if many people see your content, some claim that posting a new web content on Google Plus will cause the post to be indexed faster.
Conclusion
The effect of social media on SEO is by correlation. But if your business is active on social media, it will cause an impact on Google ranking, to provide indirect SEO benefits.
Author Bio: Adrian Rubin is a graphic designer, freelance writer, and SEO wizz.