How To Make Your Business Unique
In the world of business, being unique pays off. Sadly, for many first time entrepreneurs, a lot of people fail to understand this critical point. They see success stories, and think themselves – I can do that. But the reality is that they aren’t really entrepreneurs at all: they are copy cats.
However, taking an idea and improving it, or making it, so it is offering something different, is another story entirely. In today’s business guide, we’re going to go through a few ways of differentiating your business which can make such a huge difference in the chances of your success – and wealth.
Stand out from the crowd
There is no point in starting a business offering the same old thing as every other company in your industry. You need an angle, idea, or a value proposition that is different from all the rest. So, think about what makes your business special. Do you have the most knowledge of your industry? Do you have a ‘special sauce’ or ‘secret ingredient?’ What is it that makes you stand out, and why should people buy from you?
Disrupt your industry
Let’s say you want to start an e-commerce store selling a particular product. But a quick Google search of your industry reveals that there are hundreds of other businesses selling exactly the same stuff in your near vicinity. Now, what if you could disrupt that industry altogether and turn things on its head by becoming an ecommerce marketplace solution provider instead? This way, you get a little piece of everyone else’s business every time you make a sale – and don’t even have to worry about holding inventory or getting products out for delivery.
Focus on one ideal customer
A great way of working out your differentiation is to work out your ideal client – the person or people you serve in a unique way. Take luxury brands as the perfect example. While the product itself is often always the same as a generic or cheap brand, the presentation is different, and the feeling someone gets from buying it is also different. People are willing to pay good money for that luxurious experience, yet all it that is at play is differentiation.
Build better relationships
Another way to stand out from the crowd and differentiate your business is to develop better relationships with everyone. Improve your customer service levels and communicate well with your clients and you will find that they keep coming back. You have the opportunity to use your industry knowledge to become a link between a particular product and your customers – they will always come to you when they need it.
Tell a story
Business storytelling is becoming more relevant with each passing year. Your story could be the unique factor in separating yourself from the competition. Stories make more meaningful brands, and whether you are selling hand printed t-shirts or jars of Grandma’s Best Pasta Sauce, stories drive up interest. Good luck with differentiating your business – let us know how you get on!