All The Business Website Advice You Need
There are plenty of articles out there that give advice on how to make your business website as effective as possible. However, you’ll often get a lot of bad advice in with the good. This article aims to take the best business website advice and put it all in one place. Have a read to find out more.
The first piece of advice is to focus on how your business website looks to other people. Most internet users will base their opinions on how something looks. The visual appeal of a website is massive if you want to make a good first impression. Websites that look very striking and modern will often give off the best impressions. A site with modern web design just looks a lot better than one that’s using very old visual techniques and seems outdated. A modern looking site also makes your business look better and shows you’re keeping up with the times. You must also think about things such as the color scheme of your site. Don’t use colors that don’t work with one another and make your website difficult to look at. Especially don’t use dark text on dark background, or light on light, etc. This will just make your website look bad, and it will hurt people’s eyes.
When business websites first burst on the scene, you could be forgiven for sticking to a very rigid design. People only viewed sites on their laptops or desktop computers, so the format for every site was the same. However, enter the world of mobile technology, and a problem arises. Websites that are built for computer screens are now less responsive on mobile devices. As a consequence, there’s a huge emphasis on responsive website design in the current business climate. Ensure that your site looks good and is easy to use on all devices, particularly smartphones and tablets. The benefit of doing this is that it makes the experience much better for anyone viewing your site, and you should find that people stay on your website longer. Plus, Google’s mobile SEO algorithm makes sure that all mobile-friendly sites get bumped up the mobile rankings, while non-responsive ones get demoted. If you want to appear as high as possible in mobile searches, then you need to have responsive web design.
Content Is Key
The content on your business website is very, very important. For one, it’s there to help inform potential customers about different aspects of your business. Content on a product page will tell people about your product and showcase it to them visually. Content in an ‘About us’ section informs viewers of your business in more detail. It’s there to keep people engaged, and help ensure users stay on your site for as long as possible. But, it also serves the important purpose of helping you utilize keywords. Have a few targeted keywords for every page, and slip them in the page content. This will help improve SEO and boost your website ranking.
Follow this advice, and you’ll soon take your company website to the next level. Consequently, your business will start thriving online.